“Go into the arts. I’m not kidding. The arts are not a way to make a living. They are a very human way of making life more bearable. Practicing an art, no matter how well or badly, is a way to make your soul grow, for heaven’s sake. Sing in the shower. Dance to the radio. Tell stories. Write a poem to a friend, even a lousy poem. Do it as well as you possibly can. You will get an enormous reward. You will have created something.” -Kurt Vonnegut
At the start of Joe’s college career, he enrolled as a studio art major and quickly realized that while his interests in art remained strong, something was missing. After a bit of searching, he found engineering to be the missing piece and wanted to somehow combine his passions for these two fields in his work.
He developed his interest in computers and quickly became obsessed with the industry, but he struggled to find a focus that fit his sense of style and personality. Puzzled by a lack of character in such an everyday part of our lives that is developed in every other way, he gained a vision to put the personality back in personal computing. Using his distaste for the overwhelming sterility of the PC designs from 8 years of building and customizing computers, “I wanted to see something different, something I could really connect with.” Bringing to bear a lifetime of nostalgic memories for now-antiquated games and cartoons that gave form to an unstoppable passion for creative excellence... he set to work designing a better computer in November of 2014.