As a child, Joe was involved in everything art and legos. If he wasn’t drawing he was building. In elementary school he was quickly recognized by his classmates and teachers as a talented artist. In 4th grade he was given the opportunity to enter into a statewide art competition in which he produced a life-sized drawing of Da Vinci's, “Vitruvian Man” and took 2nd place. “At that point, I remember thinking to myself, this is what I want to do.” Shortly after he surrounded himself in everything art. Whether it was contests or honors art courses he spent his time honing his craft.
Fast forward 10 years. During his college career in which he pursued art and design, he developed an interest in computers. Quickly becoming obsessed with the industry he blew everything else aside, however, he struggled to find something to fit his personality. Puzzled by the lack of character, and personality in a tool used every day he decided to make a change. “I wanted to see something different, something I could really connect with.” Envisioning old cartoons and games that he used to watch and play as a child he wanted to imbue that same feeling of personality into the machines that we use every day. With this idea in mind, he employed his talents as both an artist and designer and shortly after, in May of 2015 Atomic Martians was born, working from its inception towards the goal of putting the personality back into personal computing.